Companies have long been vexed over the issues of providing quality cars to starters during probationary periods, to staff on fixed term contracts and as cover for cars ordered on extended lead times. Solutions have been created in recent years through the growth of medium-term car hire offerings from the main rental companies, but now a new business claims to have developed the ideal alternative.

Meridian Vehicle Solutions was launched a year ago by Phil Jerome, who spent 15 years at Zenith, latterly as business development director. Meridian specialises in medium-term car mini leases of three to six months.

So what’s different from existing mid-term rental deals, you might ask. Jerome claims Meridian’s unique selling propositions include: supplying a new car, prepared and delivered by a franchised dealer with a professional handover; cars sourced to order with a choice of colours and specifications; premium brands, such as Volvo and Mercedes-Benz, typically high spec with sat-nav and Bluetooth; and immediate availability.

“In addition, the cost is comparable to standard three- and four-year leases but the customer has the flexibility to hand them back early in many cases, although they can also be retained for as long as required,” Jerome says. Mileage pooling is also available.

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